Social media & Ranking in Search Results

Search engines used links for Off the Page ranking. When this was introduced, it was a real big leap for search engines; however, links have lost their value over time due to multiple reasons. Many websites block links in order to fight spam, others are very conservative about linking out. The worst part is that websites can also sell and purchase likes which makes them an outdated method because they have become less trustworthy.

social media today has become an important parameter for search engines to decide rankings. Links were a general way for users to vote for a websites, social signals are an even better way. Social networking is an ever growing industry. Everyone has a need of staying connected to their peers, colleagues and acquaintances, and this need fuels the need for social networking. Social signals are becoming increasingly dense everyday as people talk about everything on social networking websites, right from their future plans, promotions to recent or future purchases.

Search engines are smart not to rank every social profile equally just like they did when they used links for ranking. Anyone can make a new profile because it’s free and search engines want to eliminate all those fake accounts that create fake buzz for a website and consider only quality social signals while deciding rankings. SEO experts know this fact and instead of creating 100 fake profiles for the purpose, they make one profile more engaging so that people start talking about it.

Fake accounts are generally very easy to spot. A profile with just a few friends, all of which keep on sharing the same thing is a true sign of a fake account. Considering this, internet marketing strategies are generally designed to make things engaging rather than engaging themselves in things via fake accounts.

If you have included social media in your internet marketing strategy, always ensure that your social account has a good reputation and does not give a reflection of those fake accounts. Become a part of a social world and participate in quality way so that you can help your website jump some search engine rankings.

Companies are searching for new and innovative ways of increasing the number of social shares. Getting quality social shares is essential and getting them by a number of people is even more helpful. Having a good social presence is necessary today. If you are a website looking to do some internet marketing for yourself, start by getting yourself a LinkedIn group, a Twitter account and a FaceBook page because frankly speaking, if you do not do so, you will miss out on some easy opportunities of increasing social shares and hence your rankings in the search engines. Google + is yet another way of generating social shares and considering that it is a Google product, expect it to have a greater impact on your Google search rankings.

Get started today itself to take full advantage of social networking.